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Help and F.A.Q Page

....Back to the previous page  
 This page should answer almost all questions about the way we operate our service, but if you still need help you can ring our freephone number above during the week and we will be happy to help.

What to do when you receive your fish box.
Can you deliver to xxxx
How much is your delivery charge
I won't be home for the delivery what should I do.
Will the fish/shellfish be ok till I get home

Why do you use Ice and not Gel Packs

How does the Ice work

What do you mean by FRESH Fish

Why don't you use Dry Ice

Is your Fish suitable for home freezing

How do I know how much to buy

Why don't you sell your fish as portions

You have a price of £0.00 on some items, what does that mean
What do I do if something goes wrong
Privacy of my Information

Can you deliver to xxxx
    We deliver all over England, Wales and Scotland to just north of Edinburgh. We can't at present deliver to the Highlands of Scotland, Ireland or the Islands around the coast as we can't guarantee delivery within the 24 hour deadline. For the same reason we DO NOT deliver to overseas destinations, as the refrigerated transport required, is not yet able to cope with domestic deliveries. We do take orders from all over the world for deliveries in this area to friends and relatives. If you are not sure, ring us on 0800 027 2066 (free phone uk), or +44 1637 889168 (international) and we will be happy to help.

How much is your delivery charge
   
I thought it was explained ok but we have been asked so I will repeat it, we have no minimum order, and the default charge is for priority AM delivery.
 Delivery charge is £7.95.
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I won't be home for the delivery what should I do.
    We use an overnight courier who, provided they have an instruction from us, will leave your parcel wherever you have a safe place. If you are out to work you could have it delivered to your work address, just let us know. They do find a contact telephone number for the recipient is very helpful in case of problems, like they can't find your address (maybe in the middle of the moors).
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Will the fish/shellfish be ok till I get home
    Your fish will be packed in an insulated container with sufficient Ice to ensure the temperature is stable for at least 24 hours after leaving us. We have tested the system over a 48 hour period very successfully. If you have any doubts when you open the box, ring us straight away.
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Why do you use Ice and not Gel Packs
    There are several good reasons, the main one being that ice by it's very nature regulates it's temperature very close to 0 Deg C far better than any thermostat ever could. As a storage medium for fish it is perfect for keeping the fish in peak condition without freezing it. Gel packs need to be frozen to a very low temperature in order to store sufficient energy to do their job. Even the most modern of Trawlers use ice on the fish, even though many of them have refrigerated fishrooms, the extra refrigeration helps to hold the temperature down, but the ice does the important job of cooling the fish straight from the sea.
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How does the Ice work
    To convert water into ice takes two stages, the first is normal refrigeration to cool the water to 0 deg C, the second stage converting the water at 0 deg to Ice at 0 Deg uses many times more energy than the cooling process. This extra energy is locked into the Ice until it starts to melt. When the melt starts, the ice releases some of this energy to lower the temperature, and it tends to re-freeze some of the melt water forming a skin and further insulating itself. Since Ice is good insulator, the cycle can continue for quite a time. In a Fishing boat hold, allowing the excess water to drain and keeping any draft away from the Ice, means the fish gradually encases itself and the fish inside, and keeps the temperature stable.
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Why don't you use Dry Ice
    Dry Ice is solid Carbon Dioxide, a greenhouse gas, and is at a temperature of -80 Deg C, it would obviously freeze fresh fish. The frozen fish would benefit, however some carriers will not handle it, it is on the dangerous chemicals list for good reason. Freezer burn from Dry Ice is worse than a 4th degree burn from heat, and without a sealed un-breakable, double insulated container is very risky to use. For the safety of both our customers and the drivers we won't use it. The real answer in the long run is a refrigerated courier network that can do domestic deliveries at an economic cost, perhaps someone out there would like to invest in it, much better bet than the dot.com fiascos.
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What do you mean by FRESH Fish
    Unfortunately some organisations have taken advantage of the lacking in Law of a definition of FRESH. It is perfectly legal to sell frozen bread, for example, which is then cooked, as being fresh. Some have now taken to describing food as being "Chilled" as a means of differentiating it from the previously (maybe) frozen. Why not have a look at our page on Choosing Fish which is the best definition of fresh fish I have found.
 We have a very simple system, we have a separate section for frozen products and if a frozen product appears elsewhere it is marked as "previously frozen" as in the case of Smoked Yellow Haddock. When we say FRESH we use the traditional, sensible meaning of the word, it has never been frozen and it has not been hanging around in the back of a lorry or wharehouse.
    Our fish comes to you as near straight off the boat as is possible, where we have to buy from the local market, we buy on quality and not purely on price. My years of experience catching it gives me the experience to very selective over what is good enough for my customers, only the best.  Shellfish such as Lobsters and Crabs.

Is your Fish suitable for home freezing
    The simple answer is yes. While you cannot beat the taste and texture of really fresh fish, my customers tell me that our fish freezes exceptionally well and with little discernable loss of quality. Freezers are just like Computers "Rubbish in Rubbish out", but give it good stuff and you won't be disappointed. Do have a look at the EEC recommendations on our Frozen Facts page and our recommendations on this page.
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Why don't you sell your fish as portions
    While some people would find it easier to buy in ready made portions, I believe it to be not only open to abuse but also ILLEGAL, unless the weight and price are clearly shown. I am surprised that the Trading Standards Authority have not jumped all over the traders on the Net that are selling in that way. You may have noticed that even the Supermarkets clearly mark the weights, even if sometimes they are a bit peculiar to make a particular price.

How do I know how much to buy
    Some of our fish is sold ready filleted Cod for example because most people are used to it that way, and anyway it's difficult to get a 30 to 40lb fish in a box. The following general rules may help...
1. With Shellfish like Lobsters and Crabs, allow about 1/2Kg per person. Either one small one or split a larger one.
2.  Round Fish such as Cod, Pollack or Whiting allow 6 to 8oz about 200grms per portion of filleted fish
3.  Flat Fish is usually slightly less say 5 to 7oz about 180grms of fillet.
If you cook your fish whole allow roughly double the weight.
Another way of deciding
1.   1Kg of filleted fish would give you app 6 X 6oz portions, or 4 X 9oz portions
2.   1Kg of whole fish will give you 2 or 3 portions depending on the type of fish.
    I'm not a chef and my portions would certainly be bigger, depends how greedy you are.
 Most fish can be filleted and will yield about 50% of the weight in fillet, however if you cook it on the bone, Turbot for example, you will get 5-10% more flesh off it. You could try the Cooking Grid page, bit slow loading, but in addition to times and methods of cooking, it also shows suggested portion sizes. I hope this clarifies rather than confuses, but if in doubt ring us.
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You have a price of £0.00 on some items, what does that mean
    As we genuinely sell fresh fish, we don't hold large stocks, this inevitably means that sometimes some items will not be available. If I believe the item will be freely available I will put a price against the item, however if there is any doubt about availability of sufficient stock I don't put a price on it. This does not mean it is not possible to supply it, if you want a zeroed item then ring us to check we may be able to supply. Fresh fish is subject to weather conditions, what the boats are concentrating on and of course whether the boats are actually catching the species in question.
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What do I do if something goes wrong
    PLEASE, PLEASE ring us on 0800 027 2066 as soon as you can or email me. None of us are infallible, mistakes can happen, fish and shellfish are, or were, living creatures and it isn't possible sometimes to know there is a problem. Shellfish in particular can be a problem at times, one of my customers mentioned that the batch of Mussels she had weren't as full as usual. I traced the batch back to it's source and identified the problem eventually, but if the customer hadn't told me I couldn't have sorted the problem out. Several other customers must have had some of the same, as they haven't told me I can't refund them as the source has had to do to me.
 Don't be too British, COMPLAIN, we can only do something about it if we know about it. I firmly believe that complaints if they occur, should be treated as an asset as it can save us loosing a customer without knowing it, and stop us becoming complacent, which has to be good for everyone.
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Privacy of my Information
    Your information is not stored on the Web Site server, but we do keep some of it on our main computer system for a limited time. This Computer is fully protected by a Firewall system and your information will not be passed to any third party and will be treated as privileged information between you and us.

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You’ve received your  fish, what do you do now?

1. Remove the "Documents Enclosed" envelope from the top of the box, it contains your itemised Invoice, so that you can check your order.
2. Any external damage to your box, please sign for it as damaged, but if it was left without a signature, please inform us as soon as possible.
3. Unpack your box, checking the items on your Invoice, and put the contents straight into your Fridge or Freezer, as in the instructions below.
4. Dispose of the remaining Ice and the "jelly" substance, this is the absorbent material used to collect any melt water. It can be safely disposed of on your garden soil as we use drinking water to make the Ice, and the other material will help retain moisture in your soil for your plants.
5. We can't re-use the boxes having been used for food, and the environmental cost of returning it is far higher than it is if it is recycled at your end. They make ideal cool boxes for that trip to the Supermarket, or Picnic, but most of our customers use them in the garden, propagation boxes , cold frames with a bit of clear polythene film over the top to protect the tender plants, or just as filler in your pots to aid drainage. We have one in the garden with a brick on top, to give hedgehogs somewhere to hibernate.

Recommended storage of your Fish:-

Live lobsters; Store in the bottom of the fridge covered with a damp cloth. If they have expired during the journey cook immediately then treat as with cooked lobster.

Cooked lobster & crabs; Store in the fridge & eat within 3 days or freeze immediately if you want to eat it later.

Live cockles, clams & mussels, Oysters; Remove bubble wrap & store in the bottom of the fridge no lower than 4 C (Oysters need to be cupped side down) and cover with a damp cloth, eat within 2 days of receipt. DO NOT immerse in water. Discard cockles, clams& mussels that do not close when tapped sharply once they are at room temperature (More Info). Cook within 24 hours discarding any that have not opened and either eat or freeze. Oysters are usually eaten raw, though there are some good recipes on the CD if you prefer them cooked.

Fresh fish: Store in fridge & eat within 3 days or, re-pack in freezer bags in portion sizes required, and freeze immediately if you want to eat it later.

Frozen fish & shell fish; Put in freezer as soon as possible. The fish may appear a little soft to the touch but as long as there is ice in the box it should be at or below 0 C and is safe to freeze. (More Info)  If the fish has thawed and is still below 4 C place at the bottom of the fridge and cook within 24 hours. Once fully cooked foods can be frozen and used within one month to get the maximum taste and nutrition. The recommended frozen shelf life for fish and shellfish in a domestic freezer, as compiled by Leeds University is;

Oily fish (herring, salmon, mackerel, etc.) 4 months
White fish, (cod, haddock, etc.) 8 months
Flat fish, (sole, place, etc.) 10 months
Prawns, lobster, crab. 6 months
Clams, oysters. 4 months

    Having sorted your fish, don't forget we have lots of info on the site from how to prepare to cooking your fish, Click here to see what is possible. There are thousands of fish recipes available on the web try the following links if we don't have what you are looking for:-
The Seafish Authority recipe site
UKTVFood channel recipe section
    Videos of recipes
The BBC Food section with an excellent search facility.

    If you came to our shop site direct, you may want to go to our HOME PAGE to find out what is on the rest of the site.
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Revised: March 27, 2008